Privacy Policy

Last updated: October 2026

Perfume Lab ("we", "our", "the app") is a mobile game published by IT & MD PLUMBING LTD. This policy explains what data the app collects, why, and how it is handled.

Data We Collect

Data	Purpose	Shared with
Google Advertising ID (GAID)	Attribution & analytics	Tenjin (MMP)
Device model, OS version	Analytics & compatibility	Tenjin
App version, package name	Analytics	Tenjin
Locale / language	Analytics	Tenjin
Install referrer data	Campaign attribution	Tenjin
Limit Ad Tracking flag	Compliance	Tenjin
Tenjin analytics ID	Installation tracking	Tenjin
Device fingerprint	Device identification	Tenjin

Third-Party Services

The app uses Tenjin (tenjin.com/privacy), a mobile measurement partner (MMP), to measure advertising campaign performance. Tenjin receives the data listed above to attribute app installs to marketing campaigns and track post-install events.

How Data Is Used

• Measure effectiveness of advertising campaigns
• Attribute app installs to their source
• Track aggregated, non-personal engagement metrics

Data Retention

We do not store personal data on our servers. Tenjin retains data according to its own retention policy.

Your Choices

• Opt out of personalised ads: enable "Limit Ad Tracking" in your device settings (Settings → Privacy / Google → Ads)
• Reset advertising ID: use the same settings screen to reset your GAID
• Request deletion: contact us at the address below

Children's Privacy

The app is not directed at children under 13. We do not knowingly collect data from children.

Changes

We may update this policy. The "last updated" date at the top reflects the most recent revision.

Contact

IT & MD PLUMBING LTD
Chigwell, IG7 4JJ, United Kingdom